01 · Selected work
Six pieces. No warm-up.
Content Design — A Field Guide
The main page. Eight sections, each one able to stand alone, because people scan. The page is the argument and the example.
Read it02The edit
One stakeholder sentence, cut in public. Twenty-five words become seven, and the warning finally tells you what to do.
Run it03Readability lab
Paste a paragraph. Flesch reading ease, sentence length, and long words update in the browser. Nothing is uploaded.
Measure it04User-need builder
As a person, I need to do a thing, so that I can get on. Sixty-four combinations. Research decides which one is real.
Try it05The ledger
Copywriting beside content design, line by line. Attention on one side. Less effort on the other.
Compare06Six rules
Front-load. One idea. Verbs. Headings that work alone. The reader’s words. Delete the warm-up.
Use them02 · What is not listed
Client work stays with the client.
Outcome numbers and organisation names are published when the people who commissioned the work want them public. Until then, the portfolio is the work you can open, click, and disagree with. The profile says how a project starts.